Everything Starts with the Customer Founder and CEO of Amazon, Jeff Bezos once said, “Your brand is what other people say about you when you're not in the room.” Today, the customer is more powerful than before. They've got multiple cha…
SCIENCE OF CX GUEST ARTICLE Building and maintaining a superior product or service is one of the tenets of business. Aside from formulating the product, enterprise decision-makers should plan for seamless service delivery. Today, providing excellen…
If you don’t understand people, you don’t understand business. Customer success is a hot topic in the B2B world. Companies are always looking for ways to improve customer retention and increase customer loyalty. In fact, if you think ab…
A satisfied customer is the best business strategy of all. A customer success plan can be defined as a set of processes that are tailored to meet the needs of specific customers. It typically includes an introduction detailing what the product or s…
Making promises and keeping them is a great way to build a brand. While driving home after work, Jennifer often peeks at billboards. From restaurants promising a free milkshake for every meal to a cigarette company announcing a strawberry flavor, s…
The Customer experience is the next competitive battleground. Remote work has been with us long before the start of the pandemic. While the pandemic may have caused more businesses to consider remote work, it has always been an option for some busi…
Don't let your customers have a better experience somewhere else or you might lose them forever. Introduction: Why it is important to measure customer experiences What might customers expect when they arrive at your business? A clean and welcoming…
Your most unhappy customers are your greatest source of learning. Kendra can't get enough of Spotify’s mobile app. From the start, her ideas are valued. She's asked to select her favorite singers. After being applauded for her “great ta…
Success is not delivering a feature, it is learning how to solve the customer's problem. The customer is always right, but is there a limit to how right a customer can be? Every business is designed to provide customers with all they need professio…
Focusing on the customer makes a company more resilient. Besides developing amazing products and services, you should consider the end-users—the customers. Many businesses today understand how relevant the customer is. Improving your cus…
