Sarah Miller: Customer Experiential Events Turbo-Charge Brand Awareness

As CEO of Axis, Sarah is a fearless, strategic, and creative leader with over 15 years of strategic experience in public relations and marketing within the Tech, Entertainment, Sports & Lifestyle Industry.

Her extensive expertise and success in leading an award-winning experiential agency combined with her in-depth creative & strategic public & media relations and experiential events have helped launch numerous start-up’s and notable brands alike.

Sarah leads successful nationwide PR & Marketing launch campaigns for public companies as well as early stage start-ups. She has successfully taken many early stage tech companies from launch to M&A stage.

Sarah is also the Founder & Producer of the Media Excellence Awards, one of the most prestigious and influential awards in the mobile technology, entertainment & media industry.

Key Takeaways

Understanding what experiential activities/events are.
How startups and small businesses can also implement low level experiential marketing events.
How a good experience allows consumers to have a “feel good feeling” attached to your brand
Different ways to leverage technology in creating an immersive experience with the customers without the high cost.
Allowing the consumer to understand your brand by bringing them into your backstory; giving your loyal customers a behind the scene experience.
How good a good experience helps to achieve the three goals of a brand; attract new customers, retain an existing market and maximize exposure in the marketplace.
How B2B/B2C technology companies can create an immersive experience.
Why personalization is always critical to the consumers.
Benefits of collaborating with other like-minded brands with the same kind of DNA when it comes to experiential engagement.

Connect with Sarah

Website - https://www.axis-entertainment.com/

LinkedIn - https://www.linkedin.com/in/sarahmillerla/

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scienceofcx@gmail.com

steve@scienceofcx.com