Sarah Miller: Customer Experiential Events Turbo-Charge Brand Awareness
As CEO of Axis, Sarah is a fearless, strategic, and creative leader with over 15 years of strategic experience in public relations and marketing within the Tech, Entertainment, Sports & Lifestyle Industry.
Her extensive expertise and success in leading an award-winning experiential agency combined with her in-depth creative & strategic public & media relations and experiential events have helped launch numerous start-up’s and notable brands alike.
Sarah leads successful nationwide PR & Marketing launch campaigns for public companies as well as early stage start-ups. She has successfully taken many early stage tech companies from launch to M&A stage.
Sarah is also the Founder & Producer of the Media Excellence Awards, one of the most prestigious and influential awards in the mobile technology, entertainment & media industry.
Key Takeaways
- Understanding what experiential activities/events are.
- How startups and small businesses can also implement low level experiential marketing events.
- How a good experience allows consumers to have a “feel good feeling” attached to your brand
- Different ways to leverage technology in creating an immersive experience with the customers without the high cost.
- Allowing the consumer to understand your brand by bringing them into your backstory; giving your loyal customers a behind the scene experience.
- How good a good experience helps to achieve the three goals of a brand; attract new customers, retain an existing market and maximize exposure in the marketplace.
- How B2B/B2C technology companies can create an immersive experience.
- Why personalization is always critical to the consumers.
- Benefits of collaborating with other like-minded brands with the same kind of DNA when it comes to experiential engagement.
Connect with Sarah
Website - https://www.axis-entertainment.com/
LinkedIn - https://www.linkedin.com/in/sarahmillerla/
OS6YGrFvjwfubTIK920O
scienceofcx@gmail.com
steve@scienceofcx.com