Linda Basso : Are you CX Authentic?

Linda is a speaker, author, and coach who focuses on authenticity as a way to help small business owners take their next best step.

Some of the projects and organizations she’s worked with include Kimpton hotels & restaurants, Jamba Juice, and Disney.

Key Takeaways

The key qualities to be authentic in a business; Transparency, honesty, originality, and being real.
How authenticity reflects in business “Your Brand is your outward-facing personality”
Building Credibility in business to attract more clients and do well in the market.
How to survive copying competitors - What matters is the whole experience the customer has in your company.
Hiring people that will carry the same Authentic Torch; Drafting job descriptions that describe the cultural vibe of your company.
Why authenticity matters to customers - They get to see what the company is all about, which simplifies their choice making.
Key points to help companies train their employees to be more authentic

Connect with Linda.

Website - https://lindabasso.com/

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scienceofcx@gmail.com

steve@scienceofcx.com