Dave Norton, Ph.D.

Primary Consumer Researcher and Founder of Stone Mantel

Dave Norton is the founder and principal of Stone Mantel, an insights consultancy focused on helping companies create meaningful experiences for their customers. For decades he has been at the forefront of experience strategy. His clients include Coca-Cola, Marriott, Disney, Nike, Walmart, Johns Hopkins, Blue Cross, Royal Caribbean International, and many other well-known brands. He is also the founder of The Collaboratives, a subscription-based research program that companies participate in annually. The program is designed to conduct primary research into the lives of consumers and discover how technology, meaning making, human behavior, and design will continue to evolve and take shape.

As lead researcher and director of both Stone Mantel and The Collaboratives, Dave Norton has guided thousands of in-depth interviews and in-home observations that are the basis for these insights. His research includes 10 years of quantitative research into the role of technology in consumers’ lives.

Dave is also the author of Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things. Dave has lectured at Harvard, Columbia Business School, and other academic institutions. He received his Ph.D. from the University of Minnesota in Rhetoric, Scientific, and Technical Communications, and currently lives in Utah.