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Science of CX

Adam Alfia

Adam Alfia Profile Photo

Founder & Managing Director

Adam Alfia is a serial entrepreneur and the Founder & Managing Director at Feedback, which is his latest venture and passion project. Adam is a big customer service nut and can’t stand when companies deliver a sub-par experience. He hopes that Feedback will help companies learn more about customer experiences as they happen and give them a chance to correct the issues.

Adam Alfia graduated from SMU in only 2.5 years on an academic scholarship. Adam started a European auto repair shop, motivated by a business plan project assigned by his professor. Within five years, he expanded the auto repair facilities to four locations and sold them all in 2005 for $7.5m, paid out over three years.

In 2010 Adam secured a national contract with Infiniti, the auto manufacturer, to include the personal assistant service on every vehicle they sell. Since then, his company Maestro has grown to include Nissan, Infiniti, Mitsubishi, and Subaru.

Along the way, Adam has launched a successful chain of restaurants called Shell Shack. Adam has 6 kids and was involved in over 25 businesses, and enjoys snowboarding, exercising, and traveling like crazy.